Content SEO Audit
Google is now subtle enough to derive meaning from copy written for humans utilising keywords.
As a first stage in content provision, an audit will focus on the quality of content your site provides.
We would seek to remove and replace outdated content, check and optimise internal links, carry out backlink analysis and identify web pages with high SEO potential.
Research and analysis
Using our own research and analysis in addition to a variety of SEO Tools we would identify technical issues such as –
- Missing meta descriptions
- Missing or duplicate titles
- Missing or duplicate H1s
- Insufficient or duplicate content
- Insufficient Keyword density
- Poor Keyword focus
- Page Status errors
Keywords – identifying and including correct keywords within the content on your site will greatly improve organic SEO performance. They will aid both visibility and relevance. We carry out competitor analysis which includes researching the keywords your competitors are utilising and how they are performing.
We consider –
- Head keywords
- Body keywords
- Fat tail keywords
- Long tail keywords
Keywords play their part but good keywords are no substitute for high quality content.