Content Case Study

J A Burke Construction, Birmingham: website, technical and content SEO

This case study involves website build, technical SEO, photography and video and written content.


J A Burke Construction - Content, video and technical SEO - houndstreetSEO Birmingham and London 0121 306 0238

J A Burke Birmingham

J A Burke has been successfully trading for over 25 years and has built long standing relationships with some of the leading construction companies across the UK.

The company had reached a point where it realised that it now needed to communicate its success and values to a wider public.

As a family run business with an ethos of looking after the training, wellbeing and safety of its employees it was also thought important to create a website that staff and workers could look to for news about the company and its charitable and community involvements.

Little had been done in either of these capacities over the years as the company had a significant repeat customer base and reputation built upon personal recommendation. We built the website to showcase the company’s achievements, ethos and aspirations, with the potential to add as much content as they wished, which we would then optimise.

We produced and compiled a short video talking to apprentices and their colleagues about working in the construction industry and for J A Burke in particular.



We initiated the inclusion of original written content by producing two cornerstone articles on topics that were important and current within the construction industry, and which would demonstrate J A Burke’s ethical stance.

The site was built to be fast, secure and mobile friendly. It was written utilising keyword research and developed to build backlinks. We continue to monitor the site performance using SEO Tools on an ongoing basis, further enhancing J A Burke’s solid reputation.

It is still very early days in terms of Organic SEO but by the cumulative inclusion of original content and the utilisation of SEO Tools, keyword research and building backlinks, we are confident that awareness of J A Burke and its solid reputation will be increased and enhanced. 


Nick was able to look at our company objectively and help us capitalise on our strengths. Houndstreet SEO was able to provide the technical and communication skills we needed to demonstrate who we are and what our company does, to both new and existing clients. As a result, we now have a website to showcase as a company what we do best and raise awareness of other smaller bits we try to give back to the local community.

James Burke, J A Burke

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