How is your website performing?

Consideration of the following 5 basic criteria can help you decide whether your existing website not only looks good but is also performing as well as it should be.

1. Fast loading.

If a page doesn’t appear lightning fast site visitors will quickly move on to a competitor’s site, and many will never return. A recent survey found that 40% of shoppers abandon a website that takes more than three seconds to load, and even amongst loyal customers who persist there is a marked level of customer dissatisfaction. Another negative of slow loading is that Google and other search engines use page loads time to determine search engine rankings.

2. Mobile Friendly.

Over the last couple of years mobiles and tablets have been used to browse the internet far more often than desktops and notebooks. This trend is bound to continue and by next year it’s predicted that mobile use will account for 79% of web traffic.  Google define mobile friendly websites as best practice as they ensure a uniform high quality experience for consumers across all devices. Accordingly, their ‘mobile first’ search index decides rankings based upon the mobile version of a websites, so a good mobile site will enhance SEO.

3. Analytics.

It’s important to collect data in order to plan business strategies and monitor and improve website performance. Google Analytics can show how your site visitors came to your site, their location, how long they spent on your site and how they engaged with it. You can assess whether user’s expectations are being met, and take steps to address any issues arising. Call To Action buttons, Purchase Links etc. can be placed where they are most likely to boost your conversions. Popular and targeted content will also aid SEO. In short, analytics can gauge key indicators such as web traffic and conversions to help you improve your performance and achieve your goals.

4. Good SEO.

It’s important your site is optimised for both search engines and site visitors. Relevant, engaging content that appears regularly will appeal to site visitors. A CMS system that enables you to create, edit, review and publish to whatever level you choose, rather than being tied into a disabled system is essential.  SEO tags and elements will appeal to search engines.

5. Strong Security.

Security checks should always be in place to protect data. Malware can result not only in the theft of your data but all your custtomer’s data too. Search engines will blacklist a site that is found to have malware. SSL Certificates, backing up sites, updating plug-ins on a regular basis and hosting on a secure server are just some of the measures that should be undertaken to protect your site. Security can often be overlooked, but it is vital.

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Published by Julia Ruskin

Partner in Houndstreet

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